Kerry's Blog

Make a Friend Before the Sale!

April 18, 2023

The sale is for the moment, friends are for life. All things being equal people want to do business with people they like and see as a friend they trust.

Your competitor cannot take away a customer who trusts you and appreciates you as a friend.

Tips to create a friend in business; 

  • Find common ground.
  • Laugh with them.
  • Talk to them, about them.
  • Establish credibility.
  • Be Genuine

~The old Girl Scout Rule! Make new friends but keep the old! What have you done lately with a past customer-friend?

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